CAMPAIGN- STARBUCK AT HOME

Brion Team x Starbucks

VIRAL CAMPAIGN – PR BRANDING
Campaign: SỰ KIỆN RA MẮT STARBUCKS®AT HOME
LẦN ĐẦU TIÊN TẠI VIỆT NAM
Social Media: Social Seeding, Kols/Influencer, Social
Community, Group Seeding,…
Hiệu quả chiến dịch: Hơn 12.000 người nhắc đến
7.000.000 reach
Keyword:#StarbucksAtHome
#StarbucksIsComingHome
#caphehoatancaocapstarbucks
Booking Kols: 50 KOLs/ Influencer
Number of seeding websites: more than 60 websites
Livestream PR: 1
Social Share full fanpage system of Brion Agency
Vietnam, the seeding fanpage
Reach: 150,000 Like, 6,400 Comment, 1,500 Share
after only 5 day on air.